In 2009 Elizabeth Genetti launched her first collection, a contemporary line of jewelry that blends inspiration from the natural beauty of her Southern California upbringing and travels through South Asia. Recognizing an opportunity to bring western design to Asia she launched with her first flagship boutique in Beijing. The label has grown into a global brand and has garnered international success with a celebrity following in Asia, and numerous features in publications such as Harpers Bazaar China, Marie Claire China, and Elle China.

With many of her international clientele requesting how to see her designs in the United States, Elizabeth has launched her namesake collection Liz Genetti Jewelry. Handmade with sterling silver and 18k gold vermeil, semi-precious and precious gemstones, the line has a casual sophistication and timeless appeal. Liz Genetti Jewelry is based in Los Angeles, California.